Having started as a visual storyteller and script developer, world building and narrative creation are second nature. It's no secret communities want to engage. People want to be inspired. It's our job to provide the spark. Each interaction is an opportunity to create purpose and craft an impactful impression. My job is to create captivating copy & content purposed with building authentic brand identities that speak not only to the customer but also to the client's unique craft.

 

Over 15 years, I've had the privilege to work with various clients on a myriad of projects. From public access TV, award-winning screenplays, punk rock videos, satirical marketing, home repair, catamarans, retail, F&B, trucking, all the way to high-end beauty products.

 

 

Most recently, as a Creative Writer who also oversaw and produced all international copy for 35+ nations draped around the globe, I spent nearly four years working alongside the Creative Director to tell the story of a world-renowned brand. During my time there, we saw 10% YOY growth… the economy of words reigned supreme. Our team's diligence even awarded us a 2020 Shortie Award for our hard work and innovative dedication. 

 

Along with copy duties across all platforms (emails, social posts, landing pages, blogs, ads, print, PR, [B2B, DTC, DR, B2C]), I produced launch campaigns, pitched campaigns, created scripts for social & broadcast, copy for YouTooz packaging, viral social media memes, & helped write a new brand guide. Collaborating with creative leads across multiple departments. Together, we successfully established brand voice guidelines & devised a cross-platform training manual for internal use, external partnerships, sales, and/or branding initiatives.

 

In all the time I've been writing and creating, one thing has become glaringly apparent: in an increasingly artificial world, the purpose of why we create matters equally to the effects it'll produce. Emotional tangibility has critical value within branding narratives. Whether a brand is clocking in on day one or an established household name with a decade+ defined voice, each deserves the same acute care and consideration when telling their story…No matter how tight the deadline. 

 

In all my work, the mission is simple: create with a purpose. 

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​​​Scripting, copywriting, social media, narratives, blogs, speeches, emails, advertisements, A/B testing, B2B, production bibles, branding, brand guides, logos, slogans, customer relations, activations, public relations, press releases, product launches, packaging, merchandise, influencer outreach, marketing materials, broadcast, print, editing, graphic design, typography, digital art, mixed media, campaign construction, blue sky pitches, focused treatments, film, video, music videos, etc.